Our Story

Founded in 2008, it all started when founder, Kelvin L., had a sinus attack when he entered a car filled with fragrance. It then triggered him to wonder if there was a better solution to freshen air without the need of fragrance or chemicals?

Purifie® was then borne…All Purifie products are made from naturally-derived sources, non-toxic, hypoallergenic and mostly fragrance free. Absolutely suitable for those with sinuses, respiratory conditions and allergies.

With over 10 years experience in the air cleaning industry, our founder has gathered extensive knowledge and expertise over time. Based in Melbourne, Purifie® has grown over the years to increase its product range and distribution network. Our products are available online as well as at selected retail outlets both nationwide and worldwide.

We are dedicated to providing you with the best in service, high quality and trusted product with sound knowledge and advice.

Purifie’s®  mission is valuing and improving life by providing effective, safe cleaning solutions for healthy everyday living.

Purifie® has been awarded Super Excellent Brand for 2010.

Our Corporate Values

We aim to make a positive difference that improves the livelihood of our customers, partners and environment while creating a healthy business.

Innovation and portfolio expansion is key to our progress, and through experience, creativity and partnerships we are constantly building our brand, investing in research and development, broadening our range, providing better solutions and expanding our distribution network.

We strive to offer a perfect blend of performance-oriented professionalism, innovation, expertise and teamwork that will reflect through our products and business.

Our corporate culture and values are: Entrepreneurial Spirit, Integrity, Teamwork, Creativity, Responsibility, Enthusiasm and Perseverance. These values shape our quest to meet and exceed the expectations of our customers, suppliers and business partners, day in and day out.

Together with talented employees and a visionary management, we strive to make improvements with every product we create, provide excellent customer service and to build strong, stable and long term sustainable partnerships.